WordPress Developer · App Builder · AI Solutions · Ireland & UK

Websites, Apps and Software Built for Irish Businesses That Mean Business.

From sports clubs to loss assessors, racing yards to recruitment agencies — we build fast, professional websites and bespoke software that actually does what your business needs. Based in Ireland. Working across the UK.

★★★★★ 5-star rated on Google 500+ projects delivered Est. 2009
A montage of recent Sports Media Ireland client websites
500+
projects delivered
25+ yrs
each in the industry
Millions
of annual page views across client sites
48 hr
emergency repair turnaround

What we do

Professional web design, apps and AI software for Irish businesses

Sports clubs, loss assessors, recruitment agencies, racing yards — we build what each client actually needs, not a template with their logo on it.

Bespoke software

Client-specific systems built from scratch. Claims management, recruitment pipelines, stable management. If a spreadsheet is running your business, we can fix that.

See our platforms →

AI solutions

Practical AI built into your website or software — content generation, customer Q&A, document processing, smart search. Real tools, not demos.

Discuss a project →

Mobile apps

Progressive web apps and mobile-optimised tools your members, owners or clients can use on any device — no app store required.

Talk to us →

SEO

Search rankings that bring real enquiries. We build SEO into every site from day one — fast load times, clean code, proper keyword targeting for Ireland and the UK.

Improve your rankings →

Website support and repair

Site down, hacked or broken? Diagnosed and fixed within 48 hours. Ongoing support plans available for complete peace of mind.

Request urgent help →

Recent work

Real projects, real results

Sites and systems live with real clubs, firms and yards across Ireland and the UK.

View all case studies →

Bespoke software

Not just websites — working systems

We build and run specialist platforms for industries where generic software falls short. Each one started as a real client problem.

Claims management

End-to-end claims handling for Irish loss assessors and brokers. CBI, GDPR and FSPO compliant. 860+ claims managed live.

Case trackingComplianceClient portal

Recruitment platforms

Candidate pipelines, job boards and placement tracking for agencies that have outgrown spreadsheets. 200+ live applicants tracked.

ATSJob boardsCV matching

Racing yard management

Daily ops boards, owner portals with photos and video, entries and automatic weekly owner reports. Live in yards across Ireland and the UK.

Yard boardsOwner portalMedia updates

Breeding management

Mare scans, foaling calendars, vet scheduling, medications and owner invoicing — built for breeding yards that need more than a spreadsheet.

Foaling calendarVet alertsInvoicing

What clients say

Don't take our word for it

★★★★★
"Membership sign-ups doubled in the first season after launch. The lads can update fixtures from their phones now — no calls to a developer."
Club secretary, Munster GAA club
★★★★★
"We moved off spreadsheets and email folders. A CBI inspection used to mean a week of panic — now the audit trail is just there."
Principal, loss assessor firm, Leinster
★★★★★
"Owners used to ring the office every Friday. Now they get the book in their inbox with photos — and they ring to say thanks instead."
Trainer, dual-purpose yard, 60 horses

★★★★★ Rated 5 stars on Google Reviews · Leave a review

The family behind it

Hi, we're The Naughton's a family firm

We've spent 15+ years each building websites and software for Irish businesses — starting in sports media, expanding into insurance, racing and recruitment, and now creating practical business tools.

Our backgrounds spans sport, journalism, technology including AI and financial services, horse racing and horse breeding . That cross-industry experience means we understand your clients and your compliance requirements — not just your code.

Working businesses introducing bespoke softwares, websites and AI into their neiche Businesses. We like to spend time with clients to truly understand what is needed to to bring their businesses into the future.

Websites Sports media Insurance / claims Horse racing/breding stable Bespoke tech AI / ML Recruitment tech

Common questions

Frequently asked questions

How much does a website cost in Ireland and UK?

At Sports Media Ireland the price depends on the features required — e-commerce, booking systems, bespoke software cost more and business AI integration that is expencive. We provide a honest fixed quote after a free 30-minute discovery call with no obligation.

Do you build WordPress websites in Ireland ?

Yes — Sports Media Ireland is a specialist Website developer based in Ireland, working with clients across Ireland and the UK since 2009. We have delivered WordPress sites for sports clubs, businesses and organisations.

Can you build AI tools for an Irish business?

Yes. We build practical AI tools integrated into websites and bespoke software — content generation, customer Q&A chatbots, document processing and smart search. Real tools that work for your business, not just demos.

How long does it take to build a website?

A standard business website takes 3–6 weeks from sign-off to launch. Larger projects with e-commerce, membership systems or bespoke software take longer. We always agree a clear timeline before starting and you can see progress throughout.

Do you build websites for GAA clubs and sports clubs?

Yes — we have built websites for GAA clubs, rugby clubs, racing yards and many other sports organisations across Ireland. Our sports club sites include fixtures, results, news, club shop, lotto and membership sign-up, and are designed to be updated by committee members with no technical knowledge.

Do you offer website support and maintenance?

Yes — we offer ongoing website support, maintenance and emergency repair across Ireland and the UK. Sites that are down, hacked or broken are diagnosed and fixed within 48 hours. Support plans are available for ongoing peace of mind.

How we work

From first call to live site

01

Discovery

A free 30-minute call to understand what you need, who your audience is and what success looks like.

02

Fixed quote

You get a plain-English proposal and a fixed price. No vague estimates, no surprise invoices.

03

Design

Homepage concept first — nothing built until you approve it.

04

Build

Fast, secure, mobile-first development. You can see progress throughout.

05

Launch

Go live with training, 30 days of support, and an SEO foundation already in place.

Let's talk about your project

Whether you need a new website, a software fix, or an AI tool for your business — start with a free 30-minute discovery call. No hard sell, just straight answers.

We reply within one working day. Your details are never shared.